WE DON’T KNOW WHAT THE HARDEST PARTS OF LIFE ARE – UNTIL WE’RE FACED WITH THEM.
AND YET, THE WILLING BEHOLDER’S EYE WILL FIND THE BEAUTY EVEN IN THE WORST OF OUR TRAGEDIES.
I choose design as the language to express the determination, pride, and strength those who knew him associate with my younger brother, Flo Haimerl, whom we tragically lost in 2019.
The BRZK FH series uses acronyms, inside-jokes, dates and signs that are meaningful to us in a way that they represent the craziness, joyfulness and ease, no-regrets-mentality, 100%-mindset, authenticity, and uniqueness we found in Flo. That way, the designs reveal the beauty in the tragedy.
The font was developed from playing around with dumbbell bars – representing Flo’s passion for weightlifting.
Besides personal traits, the design of the BRZK FH series demonstrates the concurrence of simplicity and complexity held in many aspects of life. Take, for instance, love. How easy is it to unconditionally love someone and how complex are the effects that very love takes on our lives, our emotions, our notion, our aspiration, our dreams? How can a single moment knock on the head everything you’ve believed in?
Your mind might have to work through the complexity of the designs to reach its simplicity.
Enjoy!
